Vol. 11 No. 4 (2023): October - December

DOI: https://doi.org/10.52131/pjhss.2023.v11i4

Published: 2023-11-27

Articles

Implementation of Quality Management Practices and Firm’s Innovation Performance: Mediation of Knowledge Creation Processes and Moderating role of Digital Transformation

Sadia Butt, Naveed Yazdani

3881–3902
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Brand Credibility: Navigating the Pathway to Customer Satisfaction and Loyalty

Isma Anum, Maida Khan, Syeda Zartashia Azmat

3903–3912
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Cartoon’s Content and their Impact on Children’s Psychology

Muhammad Ahmad Sheikh, Ali Ab Ul Hassan, Noor Mohsin, Basim Mir

3913–3923
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Analyzing Linguistic Shifts in Political Discourse: A Corpus-Based Study of Political Rhetoric in the Digital Age

Imran Nazeer, Shahneela Yousaf, Nazia Anwar

3924–3933
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Critical Discourse Analysis of Chris Varney’s Speeches: Unpacking the Construction of Strength, Resilience and Self-Acceptance in Autism Spectrum Disorder

Saira Abbas, Aqsa Atta

3934–3942
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ESL Students Anxiety in English as a Second Language Learning from The Perspective of Linguistic Skills

Azhar Ahmad, Imama Sabir Rao, Muniba Sabir Rao

3943–3951
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An Investigation into Teachers’ Perceptions of Formative Assessment Techniques and Students’ Learning

Fahd Naveed Kausar, Noreen Ghazala, Shahida Jan

3952–3960
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Internet-based Technologies are the Tools for Promoting Sportsmanship in Pakistan

Maheen Hashim Khan Burki, Shazia Ismail Toor, Farrah Ul Momineen, Tehmina Kousar

3961–3969
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“Quiet Strength and Bold Energy” Unraveling Psychological Dynamics of Friendship among Mismatched Personalities

Ruhma Naeem, Ayesha Batool, Tooba Azam, Hafiza Arooba Javed, Ayesha Kanwal

3970–3980
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The Nexus Between Fintech Adoption & Bank Performance: A Role of Competitiveness

Nimra Riaz , Ahsan Riaz, Rabia Tariq , Muhammad Talha

3981–3993
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Linkage of Regulatory Environmental, legal and Social Environmental Resources towards Entrepreneurial Attitude

Mehwish Zulfiqar, Shabana Naveed, Ghazia Khoula, Saif Ur Rahman

3994–4002
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Exploring the Nexus of Religiosity and Trust in E-commerce: Implications for Purchase Intentions in Pakistan

Munib Siddiqui, Waseem ul Hameed

4003–4015
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The Impact of Sensationalism on Urdu Press: A Quantitative Analysis

Abdul Shakoor , Ayesha Siddiqui , Usman Idrees , Ghulam Murtaza

4016–4028
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Talent Attraction and Retention Matters: An Analytical Hierarchical Process Approach to Apprehend the Employees’ Perspective in Pakistan

Muhammad Masood Mir, Mushtaq Ali Jariko, Nizamuddin Channa, Tania Mushtaq

4029–4045
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A Study of Sultan Bahu’s Poetry through Arran Stibbe’s Eco Linguistic Framework

Imrana Arif Baig, Tamsila Naeem, Ayesha Zafar

4046–4054
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Exploring the Nexus of Financial Technologies, Financial Inclusion, and Blockchain in Islamic Finance within Digital Transformation

Amna Kanwal, Muhammad Tayyab , Sadia Idrees

4055–4069
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Assessing Environmental Awareness and Conservation Behavior in Schools for Sustainable Development

Sara Fayyaz, Ajab Ali Lashari, Shazma Nandwani, Mansoor Ali Chang

4070–4081
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Electronic Banking Services Adoption in Pakistan: Extending The Unified Theory of Acceptance and Use of Technology (UTAUT2) Model among Pakistani Consumers

Muhammad Adeel Abid, Amna Akram, Emaan Naeem, Zaimal Tariq, Sana Naeem

4082–4094
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Microfinance Institutions as Catalysts for Sustainable Entrepreneurship: Examining the Role of Social Capital and Training in Achieving SDG-aligned Success of Entrepreneurs

Aseela Abdullah, Kashif Riaz, Amna Jan, Anosha Wahab

4095–4106
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Enhancing Traffic Management in Lahore: A Comprehensive Analysis of Drivers' Perspectives on Interactions with City Traffic Police

Nighat Talha , Shahzaf Iqbal, Syed Abdul Manan

4107–4117
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Analyzing The Mediating Role of Green Creativity Climate on Green Product Performance: Evidence Form Industrial Manufacturing Sector of Pakistan

Ali Nasir

4118–4128
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Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

Ayesha Liaqat

4129–4150
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Procurement 4.0 and Sustainable Supply Chain Performance: The Mediating Role of Procurement Process Optimization (PPO)

Imran Munir , Kashif Mahmood, Zaeem Shafqat, Muniba Ghaffar

4151–4169
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Impact of Airline Service Quality and Safety Perception on Airline Brand Loyalty: Mediating Role of Passenger Expectation

Suhail Farooq, Muhammad Zulqurnain, Muhammad Bilal Majid, Syed Zaeem Shafqat

4170–4183
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Evaluating The Impact of Mindfulness Service on Air Travel Experience and Satisfaction: A Mediation and Moderation Model

Muhammad Zulqurnain , Suhail Farooq, Muhammad Bilal Majid, Syed Zaeem Shafqat

4184–4199
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Framing a Knowledge Domain Visualization on Green Human Resource Management: A Bibliometric Analysis from 2008-2022

Qaisra Noor, Amina Ilyas, Zainab Javaid, Hamayun Khan

4200–4212
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Impact of Workplace Bullying on Employee Intentions to Leave and Mediating Role of Employee Engagement: Banking Sector of Pakistan

Shahrukh Salman, Rahil Nazar Chawla, Muqaddas Naz, Rana Muhammad Naeem Khan

4213–4227
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Navigating Apropos Midst Kautilya’s Mandala’s Ploy and Contemporary India’s International Relations Plays: An Analysis

Rana Danish Nisar , Mehwish Kaleem, Ali Abbas, Waqar Haider

4228–4242
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Evaluating the Potential of Cultural Diplomacy as “A Weapon of Enduring Peace in the Gulf Region”

Zia Ul Haque Shamsi

4243–4250
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Factors Influencing Speaking and Listening Skills of ESL Learners at University Level in Sindh

Zaheer Ahmed Bango, Saleemullah Channa, Paras Niaz

4251–4260
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Artificial Intelligence Revolution: Shaping the Future of Millennials

Muhammad Waleed, Eman, Furrukh Bashir, Ismat Nasim

4261–4274
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Women’s Suppression or Empowerment? A Critical Study of Rubies for a Dog: A Fable

Muhammad Safyan , Nasar Iqbal, Muhammad Nafees, Lubna Ramzan

4275–4280
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Exploring the Diplomatic, Social, and Cultural Nexus between Pakistan and Russia in Global Geopolitics

Adeel Ahmed, Jamshed Ali Baloch, Asim Abbas

4281–4289
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Demography and Inequality: The Effect of Tax Composition

Rajput Sheraz, Abdul Basit Memon, Rehan Tahir, Kashif Raza

4290–4300
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Impact on Student’s Achievement in Learning Science after COVID-19 at Grade 8th

Fahd Naveed Kausar, Faiza Unsar Butt

4301–4309
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Public and Private Schooling and Religious Socialization in Secondary School Students

Sajeela Nargis, Warda Kainat, Muhammad Ayub Buzdar

4310–4316
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Exploring Social Media Usage and Self-Image Congruity as Predictors of Online Conspicuous Consumption

Asma Yunus , Ruqia Safdar Bajwa , Shahzad Khaver Mushtaq , Malik Mureed Hussain

4317–4324
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A Study of Characters’ Speech and Thought Presentation in Sidhwa’s Work Water: A Stylistic Analysis

Mamona Yasmin Khan, Shizra Anum Sajjad

4325–4332
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Perceived Usefulness, Experience and FinTech Acceptance in Pakistan: An Economic Analysis

Kashif Azeem, Salman Masood Sheikh, Saif Ur Rahman

4333–4348
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Gendered Language: A Critical Discourse Analysis of Pakistani Dramas

Sadaf Kiani, Lubna Umar, Ameer Sultan

4349–4357
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Literate & Technical Female Labour Force Participation in Pakistan’s Economic Change

Kainat Fatima, Muhammad Zubair Saeed, Zujaj Ahmed, Ambereen Kanwal

4358–4367
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The Good, the Bad, and the Ugly: Fault Lines in Ecofeminism

Neelam Jabeen

4368–4376
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Investigating Success Factors in Admission Test at Grade 8: A Survey Study of Cadet Colleges in Pakistan

Malik Ghulam Behlol, Salma Nazar Khan, Faiza Masood, Farkhanda Jabeen, Farhana Khurshid

4377–4388
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Marginalization, Patriarchy, and Religion: A Feminist Study

Maryam Hassan Ansari, Zia Ahmed, Durr- e- Nayab

4389–4395
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An In-depth Analysis of Assessment Design: Alignment between Baluchistan English Language Textbooks and Pakistan National Curriculum

Zia Ul Haq Kakar, Syeda Rakhshanda Kaukab

4396–4409
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The Association of Coping Strategies with Stress, Anxiety, and Depression, with Mediating Role of Job Satisfaction among Traffic Wardens

Hina Imran, Hafeez Haider, Mafia Shahzadi, Aqila Unbrin, Zoobia Ramzan

4410–4420
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Systematic Risk in Energy Sector: Evidence from Pakistan Stock Exchange

Syed Mumtaz Ali Kazmi, Altaf Hussain, Rehan Tahir, Samiullah

4421–4426
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Environmental Influences on Rabi Crops using GIS and Remote Sensing: A Case Study of Mianwali District

Ali Akber Khan, Iftekhar Ahmed, Mahmood Khalid Qamar, Rizwan Haider

4427–4437
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Glorification of Misogyny and Violence in Pakistani Tv Dramas and its Impact on Young Women in Karachi

Fatima Zulfiqar, Erum Hafeez, Atif Aziz

4438–4456
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Unravelling the Intricacies of Love and Hatred: A Comparative Analysis of the Classic 'Romeo and Juliet' and Hashim Nadeem's Contemporary Drama 'Khuda Aur Muhabbat Season 3'

Noor- ul - Hudda, Nosheen Khaliq, Faiza Ghaffar

4457–4464
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The Role of Gender, Age and Education in the Emotional Responses of Parents of Children with Developmental Challenges

Naeema Arzeen, Saima Arzeen, Roomana Zeb, Muttahid Shah

4465–4473
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An Analysis of Fairness and Quality Issues in Online Assessment at Higher Education in Pakistan

Muhammad Uzair-ul-Hassan, Anas Zaytouni

4474–4483
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ICT For Fostering Potential of ECCE’s Kids at Punjab, Pakistan

Fatima Riaz, Najam-ul- Kashif

4484–4492
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Financial Inclusion and Women’s Empowerment in Pakistan

Mehak Ejaz, Maleeha Qayum

4493–4501
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Corporate Governance and Profitability of Insurance Companies: Empirical Insights from Pakistan

Shakeel Shahzad, Muhammad Luqman, Muhammad Anees Khan, Muhammad Asim

4502–4510
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Continuing Professional Development for Lis Professionals in University Libraries of Punjab

Syed Tahir Mehmood, Muhammad Younus

4511–4521
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The Commemorative Use of Social Alienation and Displacement in Ice-Candy Man by Sidhwa

Saima Raza, Zoya Hashmi, Ayesha Naseer, Junaid Arshad

4522–4532
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The Role of Behavioral Factors on Investment Decision Making: Moderating Role of Financial Literacy

Haris Butt, Ali Sajjad, Khurram Zafar Awan, Muhammad Haseeb Shakil

4533–4547
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Crafting the Customer’ Positive Affect Experience and Loyalty towards the Omni-channel Banking Sector in Pakistan: A Two-staged Classical-SEM and Artificial Neural Network (ANN) Approach

Muhammad Pervaiz Amir, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal

4548–4562
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Understanding the Despotic Leadership and Perception of Politics in relation to Employee Outcome: A Systematic Literature Review

Indra Mughal, Sumaiya Syed, Doolah Darya Khan Mughal, Ayaz Ali Maitlo

4563–4585
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Psychoanalytic Exploration of Motherhood among Brown’s The Dancing Girls of Lahore and Saeed’s Taboo! The Hidden Culture of a Red Light Area

Hania Iftikhar, Noor-ul- ain Raza, Syeda Dania Batool Zaidi, Rimsha Ehsan

4586–4597
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Relationship between Self-Leadership and Academic Performance of Students: Empirical Evidence from Public Sector Universities in AJ&K

Shafaq Zakir, Sadia Khan, Darakhshan Siraj

4598–4604
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Impact of Entertainment Industry on Perceived Quality of Life, Stress and Frustration Among Female Viewers

Aqsa Waqar, Saira Majid, Ayesha Zafar, Abdul Aziz

4605–4613
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Unveiling Ecological Narratives: A Multimodal Analysis of Top Pakistani Pharmaceutical Companies' Web Pages

Tooba Asif , Muhammad Haseeb Nasir, Muhammad Naeem

4614–4634
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Artificial Intelligence and Curriculum Prospects for Elementary School

Aamir Ali Rathore, Nayyar Sultana , Syed Jawad Zareen , Adeel Ahmed

4635–4644
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Youth and Laws of Success – Pakistan’s Context

Shafiq ur Rahman, Muhammad Tahir, Omar Mahmood Wattoo, Muhammad Shahid

4645–4658
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Pak-US Relations: An Overview in Historical Perspective (1947-2021)

Ishfaq Ali, Muhammad Fiaz Anwar

4659–4673
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Effects of COVID-19 on the Physical Activity and Mental Health of Medical Students

Feroz Usmani, Amna Aslam, Farah Kanwal

4674–4680
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Portfolio Optimization Using ANNs and Mean-Semi Variance Markowitz Model: A Comparative Study of South Asian Economies

Alia Manzoor, Safia Nosheen, Faisal Azeem Abbassi, Syed Muhammad Salman

4681–4693
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Burnout, Compassion Fatigue and Vicarious Traumatic Experiences Among Social Workers: Emotional Regulation as a Protective Factor

Hooria Azam, Momina Rehman, Misbah Rehman

4694–4710
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Development and Psychometric Properties for Scale of Marital Intimacy in Couples

Sameera Shafiq, Iram Naz

4711–4720
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Residential Encounters with Historical Narratives: Traumatic Rememberances in Salt and Saffron

Rumyia Habib , Jahanzeb Jahan , Ali Baqar, Kiran Mujahid

4721–4730
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The Bhand Tradition in Shakespearean Comedy: Twelfth Night and As You Like It

Syed Hasnain Ahmad Jilani, Omera Saeed, Zarish Fatima, Zoya Zafar

4731–4741
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Approaching The Firm’s Innovation Capability through Knowledge Management Lens

Ali Ahmad, Muhammad Imran Farooq, Sadam Rasool, Omer Farooq

4742–4753
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Unleashing the Dynamics Among Energy Consumption, Gross Domestic Product, Environmental Degradation and Urbanization: An Evidence from Belt and Road Initiative Countries

Muhammad Rizwan, Kiran Zahara Gillani, Maira Bashir, Muhammad Abubakar

4754–4770
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Role of Emotional Intelligence in Students’ Learning at Secondary Level

Munwar Bagum, Maria Akram, Aamir Abbas, Riaz Hussain

4771–4781
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Exploring the Impact of Domestic Violence on the Quality of Life among Housewives in Multan City

Samra Kiran, Mahin Taelah, Samima Ashraf, Samra Dawood

4782–4789
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Personality and Life Satisfaction among Parents of Children with Intellectual Disability: The mediating role of Cognitive Flexibility

Finza Javed, Umbreen Khizar, Muhammad Yamin

4790–4796
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Social Capital and Female Entrepreneur, Challenges and Opportunities: A Study of Multan

Shahzad Mahmood, Hira Riaz

4797–4808
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Promoting Inclusion in Education: Teachers’ Attitude and Self-efficacy towards Differently Abled Children in Mainstream Schools

Farhat Nasim, Sarfraz Hussain, Samina Akhtar, Inza Shoqat

4809–4818
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The Case of Institutionalizing Women Political Participation in Pakistan’s Legislature: Prospects and Challenges

Muna Khayal Khattak, Farooq Arshad

4819- 4825
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Relationship of Classroom Teaching Strategies and Students’ Academic Achievement at Higher Sector

Hina Munir, Um e Aymen, Uzma Munawar

4826–4835
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Evaluation of Polarity Features for Sentiment Analysis on Product Reviews

Lubna Zafar, Anees Qamar, Jawad Zareen

4836–4845
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Exploring Perceptions and Experiences about Maternal Health Services: A Community-Level Initiative in Jampur

Altaf Ghani, Dur e Sadaf, Muhammad Sajid Nadeem

4846–4858
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“Zagh Ye Pa Waka” as a Distinct Marriage Pattern in Pashtun Society: A Study of Wana (South Waziristan)

Aryan Ullah, Anum Yousaf, Muhammad Yasir Malik, Muhammad Shakir

4859–4865
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