Cartoon’s Content and their Impact on Children’s Psychology

Abstract

Cartoons and animated world of feature films absorb a considerable amount of a children's viewing time and undeniably questionable in terms of their content. The objectives of this study is to investigate the impact of cartoons on children’s behaviour.  Researcher used stratified and purposive sampling techniques for analyzing the conduct of children. The focus group encompassed of 92 children. This study covers those cartoons which are shown in Pakistan or in dubbed in Pakistan. The study also covered the Free Animation Movies available on YouTube. For fulfilling the purpose of this study, the researcher used focus group, age 6 to 10 from different cities of Punjab. Using purposive sampling, the selected groups of children were shown cartoon animation movies. The findings of this study suggests that the cartoon animated movies effect on the children differently. Researcher observed cartoons and specific characters have a dark side that seriously harms a child's social and mental development. This study also examines how the psychology of school-age children is affected by the Cartoon Network, and how this affects not only their conduct but also their ability to persuade their parents to buy accessories featuring posters of their favorite cartoon character.