Evaluating The Impact of Mindfulness Service on Air Travel Experience and Satisfaction: A Mediation and Moderation Model

Abstract

The concept of mindfulness is enhanced now a days over the world. It’s significant positive effects on person’s health not only valuable solution for people facing problems, like depression and anxiety but also makes a desire for society to enhance individual’s quality in many phases of life. To fulfilment of the objective of this study convenient sampling techniques is used to collected the data from the concerned respondents. To access and measurement of the model convergent validity, and discriminant validity is used and to measure the hypothesis path analysis is used. The results of it create positive travel experience which lead to higher customer satisfaction. Moreover, due to significant effects on travel anxiety and higher satisfaction with the service, customer more attract and loyal to airline. In order to take the large range of passengers the study was conducted as a survey which was taken at the international departure gate of Allama Iqbal International Airport Lahore. Data was collected and compiled from passengers who were frequent flyers in different airlines. The study also focusses on the relationship between mindfulness and travel experience with airlines of their choice. The Service quality acting as a moderator between mindfulness mediation and its effects on travel experience to improve customer satisfaction. Mindfulness has a limited attention in business perspective but this study investigates mindfulness as a business model. Mindfulness service create a positive effect to satisfied airline passengers during different phases of flight to enhance positive travel experience. There for, the possible impact of flight anxiety is investigated for better understanding of mindfulness meditation effect with the help of airline service quality.