An Analytical Study of Assessment of Gender Role Attitude through TV Dramas among the People of Pakistan




TV Dramas, Gender Roles, Cultural Reforms, Gender Equality, Gender Socialization


Media depictions of men and women shape our cultural ideals of them. TV dramas are changing gender roles. TV dramas usually shape gender roles more than other media. This study compares traditional and reformed gender roles in Pakistani TV dramas. Pakistan is a patriarchal society where men rule, make decisions, and are independent, while women are dependent, domestic, and limited. An observational media study using quantitative survey research design. Structure questionnaires are used to gather responses from 1200 married and unmarried 25–50-year-old male and female respondents from Pakistan's five major cities: Islamabad, Lahore, Peshawar, Quetta, and Karachi. Statistical test of Analysis of variance ONE WAY ANOVA for testing study hypotheses. The key findings of the study; TV Dramas preserve and develop gender roles and provide social capital to change society. Pakistani TV dramas show men and women in current and reformed gender roles to promote gender equality.


Download data is not yet available.

Author Biographies

Ch. Aqeel Ashraf, Government Graduate College Model Town for Boys Lahore, Pakistan.

Doctorate in Mass Communication, Assistant Professor of Journalism

Farrah ul Momineen, Minhaj University Lahore, Pakistan.

Assistant Professor, School of Media and Communication Studies

Muhammad Kashan Atif, Riphah International University, Faisalabad, Punjab, Pakistan.

Assistants Professor




How to Cite

Ashraf, C. A., Momineen, F. ul, & Atif, M. K. (2024). An Analytical Study of Assessment of Gender Role Attitude through TV Dramas among the People of Pakistan. Pakistan Journal of Humanities and Social Sciences, 12(1), 735–741.

Most read articles by the same author(s)