An Analytical Study of Assessment of Gender Role Attitude through TV Dramas among the People of Pakistan

Abstract

Media depictions of men and women shape our cultural ideals of them. TV dramas are changing gender roles. TV dramas usually shape gender roles more than other media. This study compares traditional and reformed gender roles in Pakistani TV dramas. Pakistan is a patriarchal society where men rule, make decisions, and are independent, while women are dependent, domestic, and limited. An observational media study using quantitative survey research design. Structure questionnaires are used to gather responses from 1200 married and unmarried 25–50-year-old male and female respondents from Pakistan's five major cities: Islamabad, Lahore, Peshawar, Quetta, and Karachi. Statistical test of Analysis of variance ONE WAY ANOVA for testing study hypotheses. The key findings of the study; TV Dramas preserve and develop gender roles and provide social capital to change society. Pakistani TV dramas show men and women in current and reformed gender roles to promote gender equality.