Impact of Cultural Advertisements on Attributes Towards Brand, Advertising And Purchase Intentions

Authors

  • Ayesha Amjad The Superior University, Lahore, Pakistan.
  • Hafiz Saqib Mehmood Najmi The Superior University, Lahore, Pakistan.

DOI:

https://doi.org/10.52131/pjhss.2015.0302.0013

Keywords:

Attributes towards Brand, Attribute Towards Advertisement and Purchase Intention, Cultural Ads

Abstract

This paper aims at investigating the impact of cultural ads on the consumer behavior towards different products like their attributes towards brand, attribute towards advertisement and purchase intention. Culture plays very vital role while selecting the products. This paper tests the efficiency and importance of the cultural ads. Data has been collected from 160 respondents in questionnaire form. Factor analysis, ANOVA, Regression Analysis and CronBach’s Alpha were run in SPSS to verify the devised model. Significant results were deduced to enforce the hypotheses that cultural ads do have impact on attributes towards brand and attribute towards advertisement, but not for purchase intention. Further research can be conducted in this research by changing the demographics of respondents and expanding the research horizon to check the significance of cultural ads in marketing and promotion. Further aspects of culture can also included to determine how culture can have positive impact on purchase intentions.

Downloads

Download data is not yet available.

Author Biographies

Ayesha Amjad, The Superior University, Lahore, Pakistan.

Ph. D. Scholar of Business Administration.

Hafiz Saqib Mehmood Najmi, The Superior University, Lahore, Pakistan.

Ph. D. Scholar of Economics.

Downloads

Published

2015-12-31

How to Cite

Amjad, A., & Najmi, H. S. M. (2015). Impact of Cultural Advertisements on Attributes Towards Brand, Advertising And Purchase Intentions. Pakistan Journal of Humanities and Social Sciences, 3(2), 87–99. https://doi.org/10.52131/pjhss.2015.0302.0013

Issue

Section

Articles