Influence, Reconstruct, and Promote Agenda via Content on Social Media

Abstract

The rise of social media sites has completely changed the lifestyle of people. From entertainment to information, it has transformed and affected the way of thinking and changed perceptions regarding people, culture, society, religion, country, and so on. In recent years, it has been discovered that the content on social media sites has a significant influence on people's lives. It has positively changed lives but regarding many aspects, it played the role of an agenda or reconstructing narratives to an individual’s mindset. Thus, it has the power to revolutionize all the practices and norms in any society. The study is a literature review and descriptive which is based on secondary sources like books, research articles, website content, and reports. Henceforth, the findings made it clear that the content on social media platforms has revolutionized all the practices, customs, and cultural influences on individual lives. Social media is an extremely powerful tool and has the ability to break and brainwash all the existing stigmas and stereotypes. It has a remarkable effect on changing the thoughts and building narratives of users.