Acceptance of Electronic Banking among University Students in Pakistan: An Application of Technology Acceptance Model (TAM)

  • Altaf Hussain The Islamia University of Bahawalpur, Pakistan.
  • Muhammad Sajjad Hussain Superior University Lahore, Pakistan.
  • Muhammad Yousuf Khan Marri PARC National Agricultural Research Centre Park Road, Islamabad, Pakistan
  • Ali Zafar The Islamia University of Bahawalpur, Pakistan
Keywords: Electronic Banking, Perceived Ease to Use, Perceived Usefulness, Security and Privacy, Perceived Behavioral Control, Intention to Use

Abstract

Electronic banking has become an essential element for the banking sector's success around the globe and attained the attention of recent studies and regulators. Thus, the present study examines the impact of technology adoption elements such as perceived ease to use, perceived usefulness, security, and privacy and perceived behavioral control on the intention to use of electronic banking among university students in Pakistan. This study also examines the mediating role of government support among the perceived ease to use, perceived usefulness, security and privacy, perceived behavioral control and intention to use of electronic banking among university students in Pakistan. The data have been gathered with the help of questionnaires from private university students in Punjab, Pakistan. The present study has adopted the smart-PLS to analyze the nexus among the constructs. The results have revealed that perceived ease to use, perceived usefulness, and perceived behavioral control have significant and positive relationships with the intention to use of electronic banking in Pakistan. The findings also indicated that government support significantly and positively mediates among the relations of perceived ease to use, perceived usefulness, security and privacy, perceived behavioral control and intention to use of electronic banking among university students in Pakistan. These outcomes provide the guidelines to the banking regulatory authorities while developing the policies related to the use of electronic banking.     

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Author Biographies

Altaf Hussain, The Islamia University of Bahawalpur, Pakistan.

Assistant Professor, Department of Economics

Ali Zafar, The Islamia University of Bahawalpur, Pakistan

Research Scholar, Department of Economics

Published
2021-09-30
How to Cite
Hussain, A., Hussain, M. S., Marri, M. Y. K., & Zafar, A. (2021). Acceptance of Electronic Banking among University Students in Pakistan: An Application of Technology Acceptance Model (TAM). Pakistan Journal of Humanities and Social Sciences, 9(2), 101-113. https://doi.org/10.52131/pjhss.2021.0902.0117
Section
Articles