HR Analytics: A Game-Changer for Enhancing Talent Management and Driving Organizational Creativity

Authors

  • Syeda Nazneen Waseem University of Karachi, Pakistan.
  • Soha Habib University of Karachi, Pakistan.

DOI:

https://doi.org/10.52131/pjhss.2025.v13i1.2686

Keywords:

HR Analytics, Talent Management, Organizational Creativity, HRA, Organizational Knowledge Sharing, Competitive Pressure, Technological Competence

Abstract

HR has earned a renowned name in the organisations for its stability. The study aims to review HR Analytics as a Game-Changer for enhancing talent management and driving Organizational Creativity. The main objective of this study is to investigate the effect an HR analytics on talent management and organisational creativity. The study has been done using the primary quantitative method. The sample size was 150 and the data was taken through a Google survey form. The data has been executed using relevant output for the use of the Smart PLS software. About sixteen hypotheses are tested. Technological competence is significantly related to the adoption of HR analytics has been proven as positive. Top management commitment has also a significant impact on HR analytics. Organizational readiness has also a significant positive impact on HR Analytics. It is recommended that the HRA should be used for better support in the organisations. The study has implications for the use of positive approaches in the context of growth.

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Author Biographies

Syeda Nazneen Waseem , University of Karachi, Pakistan.

Karachi University Business School

Soha Habib, University of Karachi, Pakistan.

Karachi University Business School

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Published

2025-03-03

How to Cite

Waseem , S. N., & Habib, S. (2025). HR Analytics: A Game-Changer for Enhancing Talent Management and Driving Organizational Creativity. Pakistan Journal of Humanities and Social Sciences, 13(1), 170–183. https://doi.org/10.52131/pjhss.2025.v13i1.2686