Innovative Temporary Retailing in Fashion Involvement: Analyzing Youngsters Buying Behavior towards Pop-up Fashion Stores

Abstract

The motivation behind this quantitative research was to break down three goals: (1) the effect of adolescents form contribution with measurements of fashion awareness and fashion involvement, (2) the effect of youth's state of mind towards pop-up stores and (3) the effect of youths purchasing conduct towards pop-up retail locations. The scope of the study is limited to adolescent/youth studying in different departments of the University of the Punjab, Lahore. The sample of this study was 339 self-controlled questionnaire which was gathered from five departments of Punjab University Lahore, Pakistan. SEM method was used to analyze the information made in the examination. IBM SPSS-22 and AMOS two statistical software’s were used in this investigation. The present research uncovered that fashion involvement and adolescents purchasing are not related. Behavior towards pop up stores totally intervened the connection between fashion involvement and youths purchasing pattern.The current study has some limitations in that it used non-probability sampling technique and a smaller sample size due to limited resources and time. The data was collected from the students of University of the Punjab only. Future researches may address these limitations and further validate the findings of this study by using a larger sample size and a more suitable probability sampling technique.