Vol. 3 No. 1 (2022): December 2022

Articles

• Impact of Brand Awareness and Social Media Content Marketing on Brand Loyalty: The Mediating Role of Brand Trust

  Muhammad Umair Ashrafa, Sajjad Nawaz khanb, Akber Ali Ansaric

  01 - 07

  • Full Text PDF

• Use of Qualitative Research Approaches in Area of Banking and Customer Relationship Management: A Review of Existing Literature

  Samina Khan, Kiran Saba, Maheen Javed

  08 - 13

  • Full Text PDF

• Leadership and Employees’ Productivity: Measuring An Impact of Three Selected Leadership Styles on Employees’ Productivity in the Banking Sector of Bahawalpur, Pakistan

  Hafiza Areesha Javed, Warda Najeeb Jamal

  14 - 20

  • Full Text PDF

• The Impact of Country-Level Governance and Firm-Level Corporate Governance on Cash Holdings in PSX-100 Index Listed Firms of Pakistan

  Areej Inkesar

  21 - 37

  • Full Text PDF

• Impact of Servant Leadership, Transformational Leadership and Cultural Intelligence on Firm Innovativeness through Climate for Inclusion

  Adeed Nazar

  38 - 50

  • Full Text PDF