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  3. Vol. 3 No. 1 (2022): December 2022

Vol. 3 No. 1 (2022): December 2022

Published: 2022-12-05

Articles

  • Impact of Brand Awareness and Social Media Content Marketing on Brand Loyalty: The Mediating Role of Brand Trust

    Muhammad Umair Ashrafa, Sajjad Nawaz khanb, Akber Ali Ansaric
    01 - 07
    • Full Text PDF
  • Use of Qualitative Research Approaches in Area of Banking and Customer Relationship Management: A Review of Existing Literature

    Samina Khan, Kiran Saba, Maheen Javed
    08 - 13
    • Full Text PDF
  • Leadership and Employees’ Productivity: Measuring An Impact of Three Selected Leadership Styles on Employees’ Productivity in the Banking Sector of Bahawalpur, Pakistan

    Hafiza Areesha Javed, Warda Najeeb Jamal
    14 - 20
    • Full Text PDF
  • The Impact of Country-Level Governance and Firm-Level Corporate Governance on Cash Holdings in PSX-100 Index Listed Firms of Pakistan

    Areej Inkesar
    21 - 37
    • Full Text PDF
  • Impact of Servant Leadership, Transformational Leadership and Cultural Intelligence on Firm Innovativeness through Climate for Inclusion

    Adeed Nazar
    38 - 50
    • Full Text PDF

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