Impact of Green Life Style on Green Innovation in The Banking Sector: Mediated by Manager’s Training and Moderation of Green Innovation Strategies

Abstract

Green lifestyle is the hot cake in the research world but unfortunately is not being given much importance in our society. The concept of green lifestyle has been evaluated in different perspectives, which includes activities related to health and environment. Moreover, the growth of public concern regarding environment is rapidly altering the competing world and is creating an urge in the society to adopt greening of the environment. With the passing time organizations are being considerate regarding the concept of green innovation, though still it needs to be highlighted on a larger scale to make maximum people familiar with it. Thus, the results shows that green lifestyle was having a positive impact on green innovation and the employees who have oriented their mind mapping on the basis of green lifestyle are highly satisfied with their job performance and successive growth in their career. In the recent studies the impacts of green life style on green innovation of 110 employees of different banks of Pakistan have been observed. Data was collected via questionnaires sent online and manually from 110 employees working in different banks of Punjab, Pakistan. SEM has been used to analyze data. The findings of the research study indicate that the effect of green life style on Green Innovation is essential. The results also revealed that in the relationship within Green Lifestyle and Green Innovation, Green Innovation strategies operate as a moderator and this framework was mediated by Manager’s Training. Different Banks of southern Punjab have been used for data collecting purposes. However teeny tiny bit of stress is laid and reported in Pakistan about green lifestyle and its deep impact on green innovation, so it is hoped that the current work may help and guide the policy makers of specifically banking industry of Pakistan to admit the importance of green lifestyle before they think of flourishing their industry. So, everyone in the society could relish their life under a safe and sound environment.