Linking Country Destination Image with Expats Customer Loyalty in Pakistan: Mediating Influence of Customer Satisfaction

Abstract

This study examined Linking Country destination image with expats Customer loyalty in Pakistan: Mediating influence of Customer satisfaction. This learning associated these impacts between two clusters of destinations long and short lug international destinations – According to a report “Pakistan is graded 121 out of 140 countries on the Tourism and Travel Competitive Index 2019” (Dawn News). Data were calm from 200 tourists in 2020 and examined through numerous steps, together with SPSS, and SEM with multi-group analysis. The study employments a quantitative approach whereas convenience (non-probability) sampling is utilized to gather a test of 178 final reactions employing a survey-based questionnaire. The study utilized exploratory figure investigation and corroborative figure investigation to stabilize the Calculate structure. The outcomes appeared that both a broadly held picture of a nation and a destination picture are likely to influence tourists’ dependability to a destination and hold some potentialities to predict customer loyalty in tourism sector of Pakistan. The people associated with the tourism business (businessmen, government) should make additional measures in improving the present destination places/spots in Pakistan so that perception of the visitors and destination image build up which can ultimately contribute towards the development of the whole sector. One of the main restrictions of the learning is cross-sectional study in which statistics collected in one period. Future research may address this restriction by applying longitudinal research that collects data for a several periods of time, so that compare may be draw with this study’s findings and can draw cause-effect interference properly, future studies should also get data from other different tourist sites in Pakistan such as cultural, heritage and religious etc. to get better representation of the population.