Customer Relationship Management (CRM) as a Life Style

Authors

  • Hussein A. Al-Homery
  • Hasbullah Asharai Universiti Teknologi Petronas, Malaysia.
  • Azizah Ahmad Universiti Utara Malaysia, Malaysia.

DOI:

https://doi.org/10.52131/pjhss.2018.0604.0067

Keywords:

CRM Life Style, CRM Business Process, CRM Workflow, CRM Database Structure

Abstract

This article is about the concept of CRM life style. It is an intellectual concept, where the researcher analyses the abbreviation “CRM” by returning each letter to its origin to prove the hypothesis of the concept. Where the researcher proposes the CRM database structure for the CRM process as a customer life style, where it depends on the business workflow process and the specialty of each business, and where the database structure tried in our case study for an authorized automobile dealer in Riyadh, Saudi Arabia.

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Author Biographies

Hussein A. Al-Homery

School of Technology Management and logistic. College of Business, Universiti Utara Malaysia, Malaysia

Hasbullah Asharai, Universiti Teknologi Petronas, Malaysia.

Associate Professor, Department of Management and Humanities, Faculty of Science & Information Technology.

Azizah Ahmad, Universiti Utara Malaysia, Malaysia.

Institute for Advanced and Smart Digital Opportunities, School of Computing.

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Published

2018-12-31

How to Cite

Al-Homery, H. A., Asharai, H., & Ahmad, A. (2018). Customer Relationship Management (CRM) as a Life Style. Pakistan Journal of Humanities and Social Sciences, 6(4), 612–619. https://doi.org/10.52131/pjhss.2018.0604.0067

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