Customer Relationship Management (CRM) as a Life Style
DOI:
https://doi.org/10.52131/pjhss.2018.0604.0067Keywords:
CRM Life Style, CRM Business Process, CRM Workflow, CRM Database StructureAbstract
This article is about the concept of CRM life style. It is an intellectual concept, where the researcher analyses the abbreviation “CRM” by returning each letter to its origin to prove the hypothesis of the concept. Where the researcher proposes the CRM database structure for the CRM process as a customer life style, where it depends on the business workflow process and the specialty of each business, and where the database structure tried in our case study for an authorized automobile dealer in Riyadh, Saudi Arabia.
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Published
2018-12-31
How to Cite
Al-Homery, H. A., Asharai, H., & Ahmad, A. (2018). Customer Relationship Management (CRM) as a Life Style. Pakistan Journal of Humanities and Social Sciences, 6(4), 612–619. https://doi.org/10.52131/pjhss.2018.0604.0067
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