The Relationship of Market Orientation and Entrepreneurial Orientation WITHSME’S Performance in the Context of Pakistan

Authors

  • Muhammad Hassan Arshad Universiti Utara Malaysia, Malaysia.
  • Maha Mohammad Yusr Othman Universiti Utara Malaysia, Malaysia.
  • Maruf Gbadebo Salimon Universiti Utara Malaysia, Malaysia.

DOI:

https://doi.org/10.52131/pjhss.2018.0603.0049

Keywords:

Market Orientation, Entrepreneurial Orientation and Performance of SMEs

Abstract

The small and medium-sized enterprises (SMEs) plays a crucial part in country’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total business. The performance of SMEs depends upon many factors. The main purpose of this research is to examine the relationship between Entrepreneurial Orientation and Market Orientation with SME’s Performance in Pakistan Conclusively, this study proposes a new research direction and proposition development to inspect the relationship among the variables in Pakistan’s SMEs context.

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Author Biographies

Muhammad Hassan Arshad, Universiti Utara Malaysia, Malaysia.

School of Business Management.

Maha Mohammad Yusr Othman, Universiti Utara Malaysia, Malaysia.

School of Business Management.

Maruf Gbadebo Salimon, Universiti Utara Malaysia, Malaysia.

School of Business Management.

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Published

2018-09-30

How to Cite

Arshad, M. H., Othman, M. M. Y., & Salimon, M. G. (2018). The Relationship of Market Orientation and Entrepreneurial Orientation WITHSME’S Performance in the Context of Pakistan. Pakistan Journal of Humanities and Social Sciences, 6(3), 315–324. https://doi.org/10.52131/pjhss.2018.0603.0049

Issue

Section

Articles