Strategies of Green Marketing as tool of Competitive Advantage

Authors

  • Arslan Afzal Ansari
  • Muhammad Waqas Ameer
  • Lubna Tabbassum

DOI:

https://doi.org/10.52131/pjhss.2019.0702.0085

Keywords:

Green marketing, Competitive advantage

Abstract

This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

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Author Biographies

Arslan Afzal Ansari

Deputy Registrar - Sub Campuses (BWP, MUL, RYK), National College of Business Administration and Economics, Lahore

Muhammad Waqas Ameer

Assistant Professor, National College of Business Administration & Economics, Bahawalpur

Lubna Tabbassum

Banking Service Manager, Allied Bank Ltd., Pakistan

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Published

2019-06-30

How to Cite

Ansari, A. A., Ameer, M. W., & Tabbassum, L. (2019). Strategies of Green Marketing as tool of Competitive Advantage. Pakistan Journal of Humanities and Social Sciences, 7(2), 257–265. https://doi.org/10.52131/pjhss.2019.0702.0085

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Section

Articles