Strategies of Green Marketing as tool of Competitive Advantage
DOI:
https://doi.org/10.52131/pjhss.2019.0702.0085Keywords:
Green marketing, Competitive advantageAbstract
This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.
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Published
2019-06-30
How to Cite
Ansari, A. A., Ameer, M. W., & Tabbassum, L. (2019). Strategies of Green Marketing as tool of Competitive Advantage. Pakistan Journal of Humanities and Social Sciences, 7(2), 257–265. https://doi.org/10.52131/pjhss.2019.0702.0085
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Articles