How does Humane Entrepreneurship strategy drive Innovation and Competitive Performance of High-Tech SMEs? Evidence from China

Abstract

The objective of the study is to shed light on how learning orientation and innovation capacity are affected by the incorporation of social and ethical considerations into entrepreneurial endeavors by analyzing the principles and practices of “humane entrepreneurship.” More specifically, this study explores the role of humane entrepreneurship in fostering innovation and competitive performance of High-Tech sector SMEs in China. The data was collected using survey method from 335 managers in the High-Tech sector that was analysis using SPSS and AMOS graphics. In this paper, structural equation modeling (SEM) was used to investigate the hypotheses that were proposed. The research that was carried out in this paper offered evidence to support the validity of the assertions that a humane entrepreneurship approach and a learning orientation have a considerable impact, both of which are positive, on a company's ability to innovate. Even though it was discovered that learning orientation does not have a direct impact on competitive performance, it is essential to take into consideration other aspects that may influence the connection between the two variables. It is possible to draw the following conclusion as a result: humane entrepreneurship plays a major role in developing innovation capacity as well as competitive performance, both of which are significant aspects in improving the performance of a business.