Role of Electronic Word of Mouth in Creating Gendered-Moral Discourse: Analysis of three Urdu-Hindi Women-Centric Web Series

Authors

  • Farasat Rasool Beaconhouse National University, Lahore, Pakistan.
  • Jawad Tariq Forman Christian College (A Chartered University), Lahore, Pakistan.
  • Inam ul Haq Government Associate Degree College for Boys Raiwind, Lahore, Pakistan.
  • Sheikh Alina Ali Beaconhouse National University, Lahore, Pakistan.

DOI:

https://doi.org/10.52131/pjhss.2023.1102.0559

Keywords:

Urdu-Hindi Web-Series, Gendered-Moral Discourse, Electronic Word of Mouth, Over-The-Top Platforms

Abstract

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Author Biographies

Farasat Rasool, Beaconhouse National University, Lahore, Pakistan.

Associate Professor, School of Media and Mass Communication

Jawad Tariq, Forman Christian College (A Chartered University), Lahore, Pakistan.

Associate Professor, Department of Sociology

Inam ul Haq, Government Associate Degree College for Boys Raiwind, Lahore, Pakistan.

Assistant Professor, Department Political Science

Sheikh Alina Ali, Beaconhouse National University, Lahore, Pakistan.

School of Media and Mass Communication

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Published

2023-06-30

How to Cite

Rasool, F. ., Tariq, J. ., Haq, I. ul ., & Ali, S. A. . (2023). Role of Electronic Word of Mouth in Creating Gendered-Moral Discourse: Analysis of three Urdu-Hindi Women-Centric Web Series. Pakistan Journal of Humanities and Social Sciences, 11(2), 2609–2615. https://doi.org/10.52131/pjhss.2023.1102.0559

Issue

Vol. 11 No. 2 (2023)

Section

Articles

License

Copyright (c) 2023 Farasat Rasool, Jawad Tariq, Inam ul Haq, Sheikh Alina Ali

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.