Effect of Digitalisation on Bank's Financial Performance in Pakistan

Abstract

Digitisation has been the most debated topic in the corporate world over the last few decades, with many people wondering how it may be used to improve performance. This study discovers the connection between digitisation and monetary (financial) performance by categorising digitisation into three parts: adoption pace, adoption scope, and overall company digital orientation of 36 banks listed in PSX. Financial performance is calculated by Return on asset and return on equity. Moreover, the social media arena has evolved into a prevalent position for communication, networking, and information exchange. Many banks use these platforms to find marketing and commercial possibilities. In order to investigate Pakistani banks listed on the stock exchange of Pakistan, Stata software is employed. Despite the lack of statistical significance, the study discovers counterintuitive digitalisation trends that may damage Pakistan banks, depending on the digital channels employed. This has a variety of consequences for practitioners as well as prospects for future study. It also identifies alternative digitisation solutions for the financial sector.