The Significance of Artificial Intelligence in Business and Accounting: A Bibliometric Analysis

Authors

  • Hafiz Muhammad Rizwan Khan Superior University Lahore, Pakistan.
  • Shoaib Ahmad Superior University Lahore, Pakistan.
  • Rashid Javed Superior University Lahore, Pakistan.
  • Nadia Nasir Faculty of Business and Management Sciences, Superior University, Lahore. Pakistan.

DOI:

https://doi.org/10.52131/pjhss.2023.1102.0417

Keywords:

Artificial Intelligence (AI), Business Management and Accounting, Bibliometric Analysis, Scientometrics Landscape, Scopus Database, VOS Viewer

Abstract

This article has explored the significance of artificial intelligence in business management and accounting over a period of 15 years from “2008 to 2022”. Artificial Intelligence is an emerging field of study for students and it is playing a pivotal role in the courses of business management and accounting. This article guides the students in using new innovations, techniques, methods, software’s etc. which are extremely helpful for our daily tasks. A scientometric approach is used to analyse the statistical-historical study of Artificial Intelligence in the field of business and accounting. The data is taken from the renowned and important data base “Scopus”. A study sample comprises 1608 documents covers the field of Business management and Accounting. Secondary documents were 440,652 with the keyword “Artificial Intelligence”. To find out the quality results, this study uses different statistical software’s like R-tool, R-Package, Bibliometrix, VOSviewer, and Biblioshiny. The findings show the result of top countries that have worked on artificial intelligence. USA has the top rank in all over the world in research work with the publication of 88,679. USA, China, UK, India and Germany are the top five most prominent and struggling countries that have worked on the keyword “artificial intelligence” respectively.

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Author Biographies

Hafiz Muhammad Rizwan Khan, Superior University Lahore, Pakistan.

M. Phil. Scholar, Department of Commerce and Finance

Shoaib Ahmad, Superior University Lahore, Pakistan.

M. Phil. Scholar, Department of Accounting & Finance

Rashid Javed, Superior University Lahore, Pakistan.

M. Phil. Scholar, Department Accounting & Finance

Nadia Nasir, Faculty of Business and Management Sciences, Superior University, Lahore. Pakistan.

Associate Professor, Quality Circle Head of Management and ICT

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Published

2023-06-01

How to Cite

Khan, H. M. R., Ahmad, S. ., Javed, R. ., & Nasir, N. (2023). The Significance of Artificial Intelligence in Business and Accounting: A Bibliometric Analysis. Pakistan Journal of Humanities and Social Sciences, 11(2), 1061–1082. https://doi.org/10.52131/pjhss.2023.1102.0417

Issue

Section

Articles