Adoption of E-Wallet Usefulness and E-Wallet Risk in Impulsive Buying: Testing the Moderating Role of Low Distribution Charges in Post Covid-19 Era

Authors

  • Sharafat Ali Superior University Lahore, Pakistan.
  • Rana Israr Ahmad Khan Superior University Lahore, Pakistan.
  • Nadia Nasir Superior University, Lahore, Pakistan.
  • Muniba Ghaffar Superior University Lahore, Pakistan.

DOI:

https://doi.org/10.52131/pjhss.2023.1102.0426

Keywords:

Impulsive Buying, Low Distribution Chagres, Adopting E-Wallet, and Environmental Sustainability.

Abstract

This study's goal is to evaluate the extent to which low distribution charges are contributing part in impulsive buying when the customers in Pakistan have prospect of digital money for environment sustainability. Since different microfinance, profitable banking institutions and online businesses are providing digital services to enhance environmental sustainability in Pakistan, online purchasing is being increased. Prominently, a response rate of 40% was anticipated from the 650 questionnaires that were given out to pertinent responders. The results show that low distribution charges should be taken into consideration by online brands and businesses operating in Pakistan to enhance production and growth in Pakistan's impulsive purchasing market share. Additionally, study provides theoretical foundation to corpus exploration on impulsive purchases. Additionally, it provides essential future directions that will be crucial for current research and successfully contribute.

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Author Biographies

Sharafat Ali, Superior University Lahore, Pakistan.

M. Phil. Scholar

Rana Israr Ahmad Khan, Superior University Lahore, Pakistan.

M. Phill. Scholar

Nadia Nasir, Superior University, Lahore, Pakistan.

Associate Professor, Faculty of Business and Management Sciences

Muniba Ghaffar, Superior University Lahore, Pakistan.

M. Phil. Scholar

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Published

2023-06-05

How to Cite

Ali, S. ., Khan, R. I. A. ., Nasir, N. ., & Ghaffar, M. . (2023). Adoption of E-Wallet Usefulness and E-Wallet Risk in Impulsive Buying: Testing the Moderating Role of Low Distribution Charges in Post Covid-19 Era. Pakistan Journal of Humanities and Social Sciences, 11(2), 1185–1197. https://doi.org/10.52131/pjhss.2023.1102.0426

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Articles