Vol. 6 No. 1 (2024): January - March

Articles

• Green Transformational Leadership, Green Creativity, and Green Product Development Performance Moderated by Green Dynamic Capabilities

  Jerry Owusu Banahene, Divina Dzifa Classpeters, Oscar Agyemang Opoku

  01 - 09

  • Full Text PDF

• From Consumer Needs to Corporate Success: Insights from a Survey on Product Perception

  Amish Asim

  10 - 20

  • Full Text PDF

• Does Cultural Communication Strategy in Metaverse affect International Students’ Mental Health? Moderating effects of Cyberchondria and Healthcare Disparity

  Muhammad Nouman Shafiq

  21 - 40

  • Full Text PDF

• Management Instruments for New Product Development (NPD), Customers' Satisfaction and Loyalty

  Luqman Arshad

  41 - 48

  • Full Text PDF

• Coping with Hostile Discrimination: The Roles of Self-Advocacy, Positive Psychology, and Unconscious Bias Training in Higher Education

  Tabish Nawab

  49 - 66

  • Full Text PDF