Adil, Muhammad Shahnawaz, Salman Khalid, Asif Ali Abro, and Tauqir Ahmad Ghauri. “The Impact of Promotional Strategies and Customer Relationship Management on Competitive Advantage and Marketing Performance: Moderating Role of Organizational Commitment”. Pakistan Journal of Humanities and Social Sciences 12, no. 2 (June 30, 2024): 2044–2055. Accessed November 24, 2024. https://journals.internationalrasd.org/index.php/pjhss/article/view/2369.