Amir, Muhammad Pervaiz, Hassan Mujtaba Nawaz Saleem, and Jawad Iqbal. “Crafting the Customer’ Positive Affect Experience and Loyalty towards the Omni-Channel Banking Sector in Pakistan: A Two-Staged Classical-SEM and Artificial Neural Network (ANN) Approach”. Pakistan Journal of Humanities and Social Sciences 11, no. 4 (December 24, 2023): 4548–4562. Accessed November 21, 2024. https://journals.internationalrasd.org/index.php/pjhss/article/view/1870.