Askaree, Mansoor Waqas, Abdur Rehman Arif, and Shahzada Muhammad Emaad Khan Durrani. “Awareness, Interest, and Desire: A Comparative Analysis of Modern and Traditional Advertisement to Influence Consumer Buying Behavior”. Pakistan Journal of Humanities and Social Sciences 11, no. 2 (June 27, 2023): 2247–2253. Accessed November 27, 2024. https://journals.internationalrasd.org/index.php/pjhss/article/view/1452.