Usman, Muhammad, et al. “The Impact of Open Innovation (OI) on Competitive Advantage (CA) in Presence of Knowledge Coupling (KC): An Empirical Study on Small and Medium Enterprises (SMEs), District of Gujranwala, Pakistan”. Pakistan Journal of Humanities and Social Sciences, vol. 12, no. 4, Dec. 2024, pp. 3212-20, doi:10.52131/pjhss.2024.v12i4.2568.