F. . Rasool, J. . Tariq, I. ul . Haq, and S. A. . Ali, “Role of Electronic Word of Mouth in Creating Gendered-Moral Discourse: Analysis of three Urdu-Hindi Women-Centric Web Series”, Pak. J. Humanit. Soc. Sci, vol. 11, no. 2, pp. 2609–2615, Jun. 2023.