Askaree, M. W., Arif, A. R. . and Durrani, S. M. E. K. . (2023) “Awareness, Interest, and Desire: A Comparative Analysis of Modern and Traditional Advertisement to Influence Consumer Buying Behavior”, Pakistan Journal of Humanities and Social Sciences, 11(2), pp. 2247–2253. doi: 10.52131/pjhss.2023.1102.0523.