Arshad, Muhammad Hassan, Maha Mohammad Yusr Othman, and Maruf Gbadebo Salimon. 2018. “The Relationship of Market Orientation and Entrepreneurial Orientation WITHSME’S Performance in the Context of Pakistan”. Pakistan Journal of Humanities and Social Sciences 6 (3):315–324. https://doi.org/10.52131/pjhss.2018.0603.0049.