AHMAD, Ayaz; SALLEH, Salniza Md.; PERUMAL, Selvan a/l. Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 6, n. 4, p. 544–560, 2018. DOI: 10.52131/pjhss.2018.0604.0063. Disponível em: https://journals.internationalrasd.org/index.php/pjhss/article/view/89. Acesso em: 27 apr. 2024.