AMIR, Muhammad Pervaiz; SALEEM, Hassan Mujtaba Nawaz; IQBAL, Jawad. Crafting the Customer’ Positive Affect Experience and Loyalty towards the Omni-channel Banking Sector in Pakistan: A Two-staged Classical-SEM and Artificial Neural Network (ANN) Approach. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 11, n. 4, p. 4548–4562, 2023. DOI: 10.52131/pjhss.2023.v11i4.1870. Disponível em: https://journals.internationalrasd.org/index.php/pjhss/article/view/1870. Acesso em: 19 may. 2024.