ASKAREE, Mansoor Waqas; ARIF, Abdur Rehman; DURRANI, Shahzada Muhammad Emaad Khan. Awareness, Interest, and Desire: A Comparative Analysis of Modern and Traditional Advertisement to Influence Consumer Buying Behavior. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 11, n. 2, p. 2247–2253, 2023. DOI: 10.52131/pjhss.2023.1102.0523. Disponível em: https://journals.internationalrasd.org/index.php/pjhss/article/view/1452. Acesso em: 20 may. 2024.