LATIF , Assad; FAIRDOUS, Raheela; AKHTAR, Raheel; AMBREEN, Muffarah. Exploring the Impact of Big Data Analytics on Organizational Decision-Making and Performance: Insights from Pakistan’s Industrial Sector. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 11, n. 2, p. 1714–1732, 2023. DOI: 10.52131/pjhss.2023.1102.0475. Disponível em: https://journals.internationalrasd.org/index.php/pjhss/article/view/1413. Acesso em: 20 may. 2024.