YAQUB, Rana Muhammad Shahid; AKRAM, Hafiz Muhammad Zeeshan; AHMED, Najeeb; ALI, Muhammad Qasim. Moderating Role of Worth of Win-Back Offer on the Relationship of Post Purchase Regret, Social Capital, and Prior Experience with Switch Back Intentions among Prepaid Mobile Subscribers. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 11, n. 2, p. 1013–1026, 2023. DOI: 10.52131/pjhss.2023.1102.0413. Disponível em: https://journals.internationalrasd.org/index.php/pjhss/article/view/1317. Acesso em: 20 may. 2024.