HAMEED, Abdul; DIN, Usman Nizam Ul; AHMAD, Rashid; BABAR AMIN. The Role of Anthropomorphism in AI: ChatGPT’s Impact on Travel Services Using the SOR Model. Pakistan Journal of Humanities and Social Sciences, [S. l.], v. 13, n. 2, p. 177–186, 2025. DOI: 10.52131/pjhss.2025.v13i2.2808. Disponível em: https://journals.internationalrasd.org/index.php/pjhss/article/view/2808. Acesso em: 27 jul. 2025.