Rasheed, N. A., Baqir, N., & Ullah, S. (2024). Influence of Cosmetic Advertising on Purchasing Patterns: An Examination of Beauty Product Impact on Female University Students in Punjab. Pakistan Journal of Humanities and Social Sciences, 12(1), 348–357. https://doi.org/10.52131/pjhss.2024.v12i1.2036