Askaree, M.W. et al. 2023. Awareness, Interest, and Desire: A Comparative Analysis of Modern and Traditional Advertisement to Influence Consumer Buying Behavior. Pakistan Journal of Humanities and Social Sciences. 11, 2 (Jun. 2023), 2247–2253. DOI:https://doi.org/10.52131/pjhss.2023.1102.0523.