Yaqub, R.M.S. et al. 2023. Moderating Role of Worth of Win-Back Offer on the Relationship of Post Purchase Regret, Social Capital, and Prior Experience with Switch Back Intentions among Prepaid Mobile Subscribers. Pakistan Journal of Humanities and Social Sciences. 11, 2 (May 2023), 1013–1026. DOI:https://doi.org/10.52131/pjhss.2023.1102.0413.