KHALIL, Shahzad; HAQ, Mirza Ameen ul. Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience. iRASD Journal of Management, [S. l.], v. 4, n. 1, p. 114–126, 2022. DOI: 10.52131/jom.2022.0401.0066. Disponível em: https://journals.internationalrasd.org/index.php/jom/article/view/680. Acesso em: 3 jul. 2024.