ARSHAD, Farah Noreen. Building Lasting Connections: Cultivating Brand loyalty through Relationship and Commitment. iRASD Journal of Management, [S. l.], v. 5, n. 3, p. 116–135, 2023. DOI: 10.52131/jom.2023.0503.0112. Disponível em: https://journals.internationalrasd.org/index.php/jom/article/view/1609. Acesso em: 22 jul. 2024.