Analysis of Internet Finance Models and their Impact on Commercial Banking: A Review from Chinese Financial Sector

Abstract

Internet technology has become a significant force in economic development, with its influence permeating the financial industry. The ability of internet enterprises to provide financial functions is key to their entry into the financial sector. This study examines internet finance models and representative cases from a financial function perspective, revealing how internet finance expands traditional financial boundaries, leading to rapid liability shifts, asset-side competition, and challenges in the payment sector for commercial banks. With evolving consumer financial behaviors, commercial banks must undergo reform to remain competitive.